When the buyers market is hot, there are so many homes to choose from. Buyers feel they are in the power seat while sellers are working hard to make their home stand out as the most desirable. After all, the longer a home sits on the market, the staler the listing gets making it less desirable. Here is how to separate your house from the competition in San Francisco.
Set the Right Price
Of course, pricing is critical in setting your home apart from others for sale in the area but this is a balancing act. Setting the price at the top of the market will limit some buyers who find it just above or at the top of their price range. Setting it below the main marketing listings will generate a lot of interest in the house. This is good but you need to make sure that the price isn’t too low. You want multiple offers to drive the price up to its top market price; setting it too low initially might limit the upward bidding potential.
Your real estate agent should want professional photos. If he doesn’t take exceptional photos himself, he understands that this is a critical marketing component that gets people in the door to see the property. Photos should be well lit and capture the home in the best possible angles. Great photos make rooms look bigger and highlight the key selling points of your home. Just because you have three bedrooms doesn’t mean you need to show the third bedroom if it is tiny and painted an off color.
Get a Stager
Staging is another critical component of marketing. Great staging gives buyers a palette to view their own lives in the home. It minimizes furniture but still sets a purpose for each room. A home office might have one desk in it for staging purposes where a functional home office would have files and bookshelves along with the desk. Staging starts with removing the clutter and making sure the furniture fits the space. Take the time to stage the house.
Make Critical Updates
Your real estate agent is your partner on reviewing the home and recommending which updates will make a difference in selling your home. Homeowners willing to put a little elbow grease into a project can do many updates. This might include painting walls or changing out hardware and fixtures in kitchens and bathrooms. There may be a more serious item on the list that should be fixed before listing. Perhaps the furnace isn’t working or the pool pump has died. These are critical components that buyers will not want to fix as soon as they close escrow. Spend the money to get the house ready to sell.